Quick Facts
- Duration: 51 minutes
- Level: Beginner
- Prerequisites: None specified
- Instructor: Justin Gignac, Co-founder of Working Not Working
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Is This Course Right For You?
Ideal For
- Aspiring Freelancers: Individuals looking to transition into freelance work
- Creative Professionals: Designers, writers, photographers, and other creative workers
- Current Freelancers: Those looking to enhance their freelance business
Not Recommended If
- Those seeking advanced technical skills
- People looking for detailed financial planning
Key Learning Outcomes
- Develop a strong personal brand and portfolio
- Master authentic networking techniques
- Create effective marketing strategies
- Understand basic freelance business fundamentals
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How You'll Learn
Teaching Style Distribution
- Video Lectures: 70%
- Hands-on Practice: 15%
- Interactive Elements: 5%
- Projects/Assignments: 10%
Primary Learning Methods
- Case Studies: Real-world examples from successful freelancers, for example, Portfolio analyses and successful branding examples
- Practical Guidelines: Actionable tips and strategies, for example, Portfolio building, networking approaches
Best Suited Learning Styles
- Visual learners
- Self-directed learners
- Practice-oriented individuals
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Content Depth Analysis
Major Topics
1. Personal Branding (25% of course)
- Depth Level: Intermediate
- Key Components:
- Mission statement
- Brand consistency
- Online presence
- Main Takeaways: Creating authentic personal brand, Maintaining brand consistency
2. Portfolio Development (25% of course)
- Depth Level: Intermediate
- Key Components:
- Portfolio structure
- Content curation
- Presentation
- Main Takeaways: Portfolio best practices, Content selection strategies
3. Business Fundamentals (20% of course)
- Depth Level: Basic
- Key Components:
- Financial planning
- Legal considerations
- Business setup
- Main Takeaways: Basic business setup knowledge, Financial management tips
Coverage Overview
Comprehensive Coverage
- Personal branding and portfolio development
Foundational Coverage
- Business fundamentals
Limited Coverage
- Advanced technical skills and financial planning
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Skill Development Path
Required Starting Point
Must Have:
- Basic understanding of your creative field
- Professional work samples
Helpful to Have:
- Some industry connections
- Basic business knowledge
Development Stages
1. Foundation Phase
Skills Developed:
- Personal brand development
- Portfolio creation
Practical Outcomes:
- Established online presence
- Professional portfolio
2. Growth Phase
Skills Developed:
- Networking
- Marketing strategies
Practical Outcomes:
- Growing professional network
- Increased visibility
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Success Factors
Keys to Success
- Consistent effort in personal branding
- Active networking
- Regular portfolio updates
- Financial planning
Preparation Steps
Before Starting:
- Review current portfolio
- Assess financial situation
- Research target market
Recommended Resources:
- Accounting tools
- Portfolio platforms
- Social media management tools
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