Quick Facts
- Duration: 21 minutes
- Level: All levels
- Prerequisites: No prior knowledge required
- Instructor: Keith Yamashita, Founder of SYPartners, Fortune 100 Brand Storytelling Expert
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Is This Course Right For You?
Ideal For
- Leaders and Managers looking to communicate vision and mission effectively
- Entrepreneurs needing to pitch to investors or clients
- Brand Strategists looking to craft compelling brand narratives
Not Recommended If
- You're seeking technical writing skills
- You're looking for advanced narrative theory
Key Learning Outcomes
- Craft compelling stories for different business contexts
- Master the nine components of effective storytelling
- Apply story archetypes to enhance narrative impact
- Structure and deliver stories that resonate with audiences
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How You'll Learn
Teaching Style Distribution
- Video Lectures: 70%
- Hands-on Practice: 20%
- Interactive Elements: 5%
- Projects/Assignments: 5%
Primary Learning Methods
- Conceptual Framework Teaching: Clear explanation of story components and archetypes, with examples like the nine components breakdown with practical examples
- Case Study Analysis: Real-world examples from notable leaders, such as Steve Jobs, Oprah Winfrey, Mark Zuckerberg stories
- Guided Practice: Step-by-step story construction, including a worksheet-based story development process
Best Suited Learning Styles
- Visual learners
- Practice-oriented learners
- Example-based learners
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Content Depth Analysis
Major Topics
1. Story Types (20% of course)
- Depth Level: Intermediate
- Key Components:
- Personal stories
- Company stories
- Idea stories
- Results stories
2. Story Components (30% of course)
- Depth Level: Advanced
- Key Components:
- Nine essential elements
- Component integration
- Structural analysis
3. Story Archetypes (25% of course)
- Depth Level: Intermediate
- Key Components:
- Classic patterns
- Application methods
- Pattern selection
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Success Factors
Keys to Success
- Regular practice with the provided frameworks
- Willingness to revise and refine stories
- Understanding of audience needs
- Commitment to authentic storytelling
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